Why 600 Million People Are Watching This Chinese Reality Show
Imagine this: Jay Z, Michael Phelps, Alec Baldwin, Ben Affleck, and Justin Timberlake are stuck on an island together, with nothing but ... their kids. (Also imagine that they all have young children, aged 4-5.)
That's the premise for the new reality TV sensation taking China by storm: Where Are We Going, Dad?. The show is about fatherhood, and is not only the top Chinese TV show of 2013, but also is shining a brave (and wildly entertaining) new light on the modern Chinese family. More than 600 million viewers are tuning in each week.
Where Are We Going, Dad? takes five Chinese celebrities — a pop star, an actor, a director, a former Olympic diver, and a fashion model — and their young children on 72-hour excursions to idyllic countryside vacation destinations in China, where they "rough-it" in less-than-luxurious accommodations, and compete against each other through mini Survivor-esque tasks.