By Keya Dannenbaum
Election 2012 Winner Used Big Data to Succeed, But May Be Doomed to Fail
Technology has opened the door to a shift in campaign strategy: now, you can win small. The problem is, you have to govern big.
As Alastair Croll wrote for the O’Reilly Radar in February: “After JFK, you couldn’t win an election without television.…