Everything you need to know about Amazon Prime Day 2020 so that you can score the very best Amazon Prime Day deals.

Amazon Prime Day 2020

Amazon Prime Day has been an early-July fixture since it was first introduced in 2015, but this year hasn’t been business as usual for anyone (not even Amazon). After being postponed this past July, Prime Day 2020 is now set to take place Tuesday, October 13 through Wednesday, October 14. And while it may be a little late this year, it looks like there won’t be any shortage of deals. Prime Day 2020 sales are expected to be some of the best of the year, with staggering savings on everything from tech gadgets to home goods. Even better: It'll be the perfect chance to get your holiday shopping done early for less.

For the uninitiated, Prime Day is a massive online sale that's exclusive to — you might have guessed this — Amazon Prime members. But if you aren't a member already, you can take advantage of a free 30-day trial when you sign up for Amazon Prime.

Click here to sign up for a 30-day free trial of Amazon Prime.

We’ll be updating this page with more info as it becomes available, so be sure to circle back for more Amazon Prime Day news and deals. Once Prime Day commences, we'll have all hands on deck as we sift through the endless array of deals and round up the best ones here. (Consider us your Prime Day compass.) In the meantime, you can read on for answers to some of the most frequently asked questions about one of the biggest sales of the year.

We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.

When is Amazon Prime Day 2020?

Prime Day 2020 is set to commence at midnight PT on Tuesday, October 13 and last through Wednesday, October 14 (a full 48 hours of massive savings).

Was Amazon Prime Day 2020 Delayed?

Since 2015, Amazon Prime Day has been a summer event, typically falling during the second week in July. It was delayed this year as a result of the global coronavirus pandemic.

How long will Prime Day last?

Prime Day has essentially been growing longer each year. In 2017, it spanned 30 hours. In 2018, Amazon raised the stakes again with a 36-hour Prime Day. Last year was the first time that Prime Day lasted a full two days, and for this year's Prime Day, you can expect the same. The event will kick off at midnight PT on Tuesday, October 13 and last for 48 hours, giving Prime members plenty of time to take advantage of all the deals.

Do I have to be a Prime Member to take advantage of Prime Day deals?

Yes. It’s true that Prime Day deals are only available to existing members of Amazon Prime. But if you sign up for Amazon Prime as a new member, you can get a 30-day free trial. Aside from the Prime Day deals, some year-round benefits that make the subscription worthwhile include an abundance of movies, TV shows, and Amazon originals via Prime Video; ad-free access to more than 2 million songs via Amazon Music; and free delivery on Prime-eligible products (including free “release date” delivery for select pre-order items, like books).

Click here to sign up for a 30-day free trial of Amazon Prime.

Signing up for Amazon Prime is a pretty low-stakes scenario, as you can manually cancel at any point within those first 30 days to avoid being charged. But if you find it meets or exceeds your expectations, it’s just $12.99 a month or $119 a year (and if you’re an active student, it’s even cheaper).

Does Amazon Prime Day live up to the hype?

While Prime Day famously got off to a rocky start in its earliest years — the offerings left some shoppers unimpressed — it definitely lives up to the hype now. In 2018, for example, Prime members all over the world enjoyed as much as 80% off best-selling products in categories like tech, beauty, home goods, and apparel. Last year’s Prime Day sales went above and beyond, extending to more than a million products in virtually every category. Prime Day 2019 had the biggest Prime Day deals ever on Alexa-enabled devices, and some of the most popular purchases worldwide included the Echo Dot, Amazon Fire TV Stick, and Amazon Fire TV Stick 4K.

What are the best things to buy on Amazon Prime Day?

While the sales do span countless categories, the best deals tend to be on pricier tech devices and household appliances (including those from popular brands like Bose, InstantPot, Cuisinart, Bissell, Black + Decker, and Keurig). In past years, Prime Day has also proven to be a great time to invest in many of Amazon’s Alexa-enabled devices, like the Echo Dot and Fire TV Stick with Alexa Voice Remote, as well as items from many private-label brands.

Does Whole Foods participate in Amazon Prime Day?

Amazon made headlines in 2017 after purchasing the Whole Foods grocery chain for more than $13 billion. And 2018 marked Whole Foods’ Prime Day debut, with multiple deals for Prime members, a perk that was continued in 2019’s Prime Day event as well.

This year, Prime members can take advantage of select savings when shopping in-store at Whole Foods Market.

What should I do in the meantime?

First, be sure to sign up for an Amazon Prime membership if you haven’t already. Then, we recommend checking out some of the great deals happening on Amazon right now. And, of course, check back here again for updates in the weeks to come.

Click here to sign up for a 30-day free trial of Amazon Prime.