Everything you need to know about Amazon Prime Day 2021 so that you can score the very best Amazon Prime Day deals.
It’s official: Amazon Prime Day 2021 is kicking off on Monday, June 21 and running through Tuesday, June 22, returning to its original summertime roots. Like with Prime Day 2020, you’ll see millions of deals on everything from trendy tech gadgets to essential home goods, with savings as steep as 80%. But when the clock is ticking, it can be hard to tell the stellar deals from the so-so. That’s why the Mic commerce editors will be putting in the work to round up the absolute best deals for you.
And, yes — you do need to be an Amazon Prime member if you want in on the savings. But if you aren't one, you can sign up for Amazon Prime now and take advantage of the free 30-day trial. This year’s deals will be available to Prime members in 20 different countries, according to Amazon, including, the U.S., the U.K., Australia, Mexico, China, and Spain.
We’ll be updating this page with additional details as they become available, so be sure to circle back for more Amazon Prime Day news and deals. Once Prime Day commences, we'll have all hands on deck as we sift through the massive list of deals and round up the most impressive ones here. In the meantime, you can read on for answers to some of the most commonly asked questions about one of the biggest online sales of the year.
Prime Day made its debut in 2015, back when it was just a single-day sales event to commemorate the retailer’s 20th anniversary. Now, it spans a full 48 hours and includes millions of exclusive deals for Prime members from brands big and small.
Prime Day 2021 is set to commence at 12 a.m. PT/3 a.m. ET on Monday, June 21 and go through Tuesday, June 22. But early deals have already started, including four free months of Amazon Music Unlimited for Prime members who haven’t yet tried the service, as well as slashed prices on select Fire TVs, robot vacuums, Kindle ebooks, and more.
For the third year in a row, Prime day will span two days, for a full 48 hours of sales. That may sound like a lot of time to shop. But keep in mind, the most coveted items usually sell out fast.
Yes. It’s true that Prime Day deals are only available to existing Amazon Prime members. But if you sign up for Amazon Prime as a new member, you can get a 30-day free trial. Aside from the Prime Day deals, some year-round benefits that make the subscription worthwhile include an abundance of movies, TV shows, and Amazon originals via Prime Video; exclusive deals at Whole Foods Market; ad-free access to more than 2 million songs via Amazon Music; and free two-day, one-day, or even same-day delivery on eligible products (including free “release date” delivery for select pre-order items, like books, music, movies, and video games).
Signing up for Amazon Prime is pretty low-stakes, since you can manually cancel at any point within those first 30 days to avoid being charged. But if you find it meets or exceeds your expectations, it’s just $12.99 a month or $119 a year plus taxes (and if you’re an active student, it’s even cheaper).
While Prime Day famously got off to a rocky start in its earliest years (the offerings left some shoppers unimpressed), it definitely lives up to the hype now. Prime Day 2020 brought discounts on more than a million products across virtually every category. This year, Amazon is promising even more price cuts and promotions, with early deals starting right now from brands like BLACK+DECKER, Le Creuset, and LEGO. And if you’re a Prime member who hasn’t already signed up for Amazon Music Unlimited, you can score four months free.
That depends, in part, on what you’re shopping for. Some of Amazon’s hottest deals from last year’s Black Friday sales included 47% off the Keurig K-Mini coffee maker, 50% off the 23andMe Health + Ancestry Service test kit, 33% off the Instant Pot Duo Nova, and 40% off the Amazon Fire Stick. That said, Amazon has already teased some major Prime Day discounts that could easily eclipse last year’s Black Friday offerings, so you won’t want to miss it.
While the sales span virtually every product category, the best deals tend to be on pricier tech devices and household appliances (including those from popular brands like Bose, Instant Pot, Cuisinart, Bissell, BLACK+DECKER, and Keurig). In past years, Prime Day has also proven to be the perfect time to invest in many of Amazon’s Alexa-enabled devices, like the Echo Dot and the Fire TV Stick with Alexa Voice Remote, as well as items from many private-label brands. Beyond that, Prime Day will also include select promotions through Whole Foods, though no specifics have been revealed just yet.
Mic’s commerce editors are experts at multitasking, which means that while poring over 2020’s Prime Day deals to round up the best ones for readers, we were also adding some of them to our own shopping carts. Many of our favorite purchases were hot tech items like the Kindle Paperwhite and the Echo Show 8. But we also couldn’t pass up the chance to grab wardrobe staples like Calvin Klein’s seamless bralettes and Hanes’ ecosmart fleece sweatshirts (and of course, we had to get the Pritech fabric shaver to keep those fleeces looking like new).
Amazon is making sure that small businesses don’t get left behind on Prime Day. From June 7 through June 20, Prime members who spend $10 on eligible small businesses on Amazon will earn a $10 credit to use toward their Prime Day shopping. You can browse the full list of participating small businesses on Amazon.
In past years, other retailers like Walmart, Best Buy, and Target have timed their own major summer sales to overlap with Prime Day, and we expect the same this time around. We’ll be updating this space with more information as Amazon competitors announce their offerings.
First, be sure to sign up for an Amazon Prime membership if you haven’t already. Then, we recommend checking out some of the early deals happening on Amazon right now. And, of course, check back here again for updates in the weeks to come.