Enter #LoveYourLines, a body-positive campaign that encourages women to share photos of their stretch marks on social media to reassure others their bodies are perfectly fine. Sports Illustrated supermodel Chrissy Teigen set off the latest round of #LoveYourLines posts with a photo of herself in short shorts, with the caption "Stretchies say hi!" attached:
All this week, hundreds of Instagram users took to posting photos of their own stretch marks. Be they from aging, puberty, pregnancy, weight loss/gain or from some other cause, the message is the same: Stretch marks are totally natural, totally OK and totally beautiful, and women shouldn't have to be ashamed of their own bodies.
Here are some of the most-liked #LoveYourLines posts on Instagram.