The holiday is, in part, an attempt to counter ginger discrimination. However, perhaps the best way to understand "Kiss a Ginger Day" is by turning to the people it's intended to celebrate — the gingers of the world.
Redheads took to Twitter on Tuesday to respond to the "holiday." Some were perfectly happy to play along with the joke:
While this redhead was planning on hiding her hair until the "holiday" was over:
Some redheads were confused:
And some were just hoping for their kisses:
At least one person made the very important point that Kiss a Ginger Day is only fun if everyone is on board:
While the response to the holiday is lighthearted, discrimination against redheads is, unfortunately, a real thing. A 2013 article in the Telegraph outlined some stories of the abuse that redheads have faced due to their hair color, including being mocked, bullied and physically attacked.
In 2014, a student at the University College Cork in Ireland presented a study titled "Red hair in popular culture and the relationship with anxiety and depression," which found that 60.6% of men and 47.3% of women had experienced discrimination based on their red hair color, reported the BBC.