Facebook Is About As Good At Guessing Your Interests As Your Distant Uncle

Impact

It's no secret that Facebook is tracking your every move around the web. But! Did you know you can see what Facebook thinks you're into? Allow me. 

Copy and past this into your browser: https://www.facebook.com/ads/preferences. The link will take you to a page featuring 13 categories. Within each category are lists of things Facebook thinks you like based on the countless hours it's spent watching you.

Clicking on a category will drop down a list of your supposed favorite things. Here you might just learn something about yourself. 

Facebook

Facebook might, for instance, tell you that one of your lifestyle preferences is to be "away from your family." Thanks, Facebook. When you inquire further by clicking on a befuddling preference, Facebook will serve you this message:

Facebook

Still, you might marvel at just how well the social network knows you — better than your own friends!

Facebook

It's true. I do like those things! If you don't like what Facebook thinks about you, you can change your preferences. 

Facebook

Who needs friends when you have Facebook?