Gay Hook-up App Jack'd Claps Back at "No Fats, No Fems" Shirt With Anti-Bullying Tank

Following fashion brand Marek+Richard's release of a tank top with the discriminatory phrase "no fats, no fems," Jack'd released its own shirt. The message? "No bullies, no bigots." 

In a press release, Kevin Letourneau, the director of marketing at Jack'd, said the company was "disheartened" to see the "toxic" phrase make it into an apparel line.

Source: Jack'd

"As the youngest and most diverse community of gay men around the world, we see it as our responsibility to create a safe space to connect and empower our generation to stamp out exclusionary phrases from our vocabulary once and for all," Letourneau said. 

After the initial backlash, Marek+Richard defended the shirt on its Twitter account, calling it "satire." That defense didn't go over well with gay Twitter. 

In response to the controversy, Marek+Richard tweeted an image of a person who appeared to be a drag queen wearing the discriminatory shirt. 

However, people weren't willing to let the brand off that easy:

Jack'd plans to donate proceeds from the sales of the shirt to the Trevor Project, a suicide prevention organization for LGBTQ youth, to highlight the damaging effects of bullying on gay men.

Pressures to conform to a thinner body standard or to act more masculine have been proven to cause psychological distress to gay men. A 2005 study found that just being a gay man is a risk factor for developing an eating disorder; other studies from the early aughts found that gay men were also more likely to face major depression and a higher risk for suicide

In the face of all these possible consequences, Jack'd says Marek+Richard's satire excuse is not helpful. 

"Retroactive satire is not enough," Letourneau said in the statement. The company has also created a hashtag — #ChangeTheGame — for Jack'd users to spread the word that we should "respect our differences and embrace our uniqueness as individuals."