One Australian Ad Nails When Domestic Abuse Starts — And It's Way Earlier Than You'd Think

Impact

Stats show one-in-three women are victims of domestic abuse — and it could trace back to one dangerous lie women are told as children:

"When a boy bullies you, it means he has a crush on you."

That's part of the message behind a powerful anti-domestic violence ad called "Respect," released by the Australian government in April. 

It happens like this:

Mic/YouTube
YouTube
YouTube
Mic/YouTube
YouTube

And just like that ... abusers are bred.

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The point: "Violence against women starts with disrespect" from a young age.

Watch the full advertisement below: