Ivanka Trump's Dress at the GOP Convention Was a $138 Frock From Her Own Label

Ivanka Trump in a dress from her own label at the gop convention

Not one to let the attention of millions of viewers go wasted, Ivanka Trump, daughter of Republican presidential nominee Donald Trump, took the Republican National Convention stage Thursday night in a pink sheath dress from her eponymous collection, according to Women's Wear Daily. The eldest daughter of Donald Trump has donned several outfits from her Ivanka Trump label during the four-day convention, putting her clothing line on a truly national stage. 

On Thursday, Ivanka wore the blush-colored, sleeveless frock, which retails for $138 online at Macy's, while introducing her father on the final night of the convention. A description on Macy's website reads, "Ivanka Trump's sophisticated sheath dress works wonders at both social and professional occasions with sleek studwork and a fabulous fit."

J. Scott Applewhite/AP

Ivanka Trump's dress didn't go unnoticed by some viewers. 

Some even said the dress outshined her father's often widely-criticized political rhetoric

Others saw a smart business move underway: 

On Wednesday, Ivanka Trump wore another dress from her collection, a floral-patterned garment that retails for $158. She also wore a $135 pair of black Ivanka Trump pumps, according to Us Weekly

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