Forget templates. Here's how to write an ideal cover letter and land that job interview.
Not without a cover letter that seals the deal.
"Cover letters are the first thing I read," said Rachel Marcuse, vice president of people operations at non-profit NextGen Climate, which has hired 500 people — mostly millennials — in the past three months.
Your cover letter is an opportunity to spell out your "whys" and "hows," Marcuse said, as opposed to the "whats" and "wheres" of your resume.
"I'm looking for them to paint a story of what they know how to do, and how those skills connect with what we need," she said.
Here's how to suck it up and write your own way to your next dream job.
To whom do you address a cover letter? Find the hiring manager — and research the firm.
The verdict is in: "To whom it may concern" is weak.
Recruiters say there is no excuse for omitting the name of a hiring manager, given how easy it is to find people's names and titles on LinkedIn, or other professional networks or the company's website.
When applicants direct their cover letter to a specific person, "it shows me that they have done their research," said Marcuse.
If, after a good search, you still can't turn up a name, just leave out the salutation altogether, she said.
And while you're sleuthing around on LinkedIn or the firm's website, find out all you can about the company.
The cover letter should, "tell me you've read the job description, know something about the organization and how your skills match the opening," said Sherry Ettleson, an executive search consultant based in Washington, D.C.
Bland boilerplate phrases like, "I would like to work in your organization," or worse, "I'd like to work in your company" — when the job is actually with a non-profit organization — will sink you, she said.
How to begin a cover letter: Open strong and name-drop quickly.
Backing into your letter with, "Good day, I hope you are well. I am writing to you to apply for the communications position that I heard about in Communications Daily," is what writers call throat-clearing.
It's a waste of valuable real estate and will doom your cover letter before it gets off the ground.
Jump right to the point: You need to say you're interested in the position, (ideally) name drop a contact at the company who alerted you to the opening, and, crucially, say in one sentence why you would be a perfect fit for the job.
The Muse has some helpful inspiration for cover letter openers, most of which highlight your passion and interest in the work.
Both Ettleson and Marcuse say conveying passion is key — rather than just regurgitating your resume.
"[Applicants] need to pitch in the cover letter how they are going to use their energy in that organization's mission," said Marcuse.
Being clear and engaging right at the top of your letter also shows you're a good writer — and, by extension, a good thinker, Ettleson said.
Important cover letter tip: Say why you're a fit — and how you'll help out.
An eye-tracking study by the Ladders career site found that recruiters actually only look at your resume for a whopping 6 seconds.
Your cover letter is an opportunity to show employers more of your "story," said Ettleson: Just remember to focus on your value — not your desires.
"Please don't tell me why this job would be good for you," she said. "Tell me why you are good for this job. What skill and experience would you bring to the organization?"
To aid the flow, and to keep your letter from getting an acute case of "I-itis," Ettleson recommends the use of transitional phrases like: "Throughout my career in X-industry," or "Having spend X-number of years on Y-skill," or "During my time at X-company," to share how your experience informs and supports specific work you'd do at the new company.
That's hard if you haven't had much experience, of course.
"Folks with less professional experience can draw on leadership opportunities they may have had in college," said Marcuse.
Even positions you may think of as less impressive — like being a server, having a paper route, or volunteering on your college recycling committee — can be helpful in demonstrating responsibility, she said.
When writing a cover letter, don't be too cute, arrogant, bland or sloppy.
Yes, recruiters "are getting hundreds, sometimes thousands of applications for positions," says Marcuse.
Particularly if you lack an inside connection to the company, you may feel desperate to stand out from the crowd. But don't write in a way that is overly precious at the risk of your application.
"I love getting to know your quirky bits," said Marcuse, "but there has to be a balance with real substance."
Moral of the story: Have an honest friend review your letter before sending it off, to make sure it's not too over-the-top.