Tinder's new "smart photos" feature predicts the most attractive pic for more right swipes
Good news, folks. You're about to get a lot more matches on Tinder — and it doesn't require you to move a muscle except for that thirsty swiping finger.
The dating app is rolling out a new feature called "smart photos," which uses an algorithm to automatically adjust the order of your photos depending on who's swiping on the other end. So what one person may see as your default picture may be different for another based on their typical swiping patterns analyzed by the algorithm. It's designed to "maximize the potential" of your first profile image and appeal to a wider audience. A Tinder spokesperson said in an email that the feature will roll out to all Tinder users in the coming days.
"It's a machine-learning system that gets smarter with more input, with the algorithm getting better each time a user is swiped on," according to a press release. "So if your profile photo with your cute dog has received more right-swipes overall, but the person swiping typically swipes left on photos with dogs in them, they wouldn't necessarily see the dog photo first."
Tinder says this profile alternation led to a 12% increase in matches during testing.
"First impressions matter," Tinder CEO Sean Rad said in a statement. "With 'smart photos,' we're empowering users to put their best foot forward when forming new connections by implementing a sophisticated algorithm. This is our latest innovation to improve profiles, which ultimately increases matches."
This is great news for those looking to rake in more swipes, but it's worth nothing that this new feature is collecting data regarding photos you like and don't like. Are you a pet person? Into the outdoors? Hate mirror selfies? Tinder knows.
Oct. 13, 2016, 11:09 a.m.: This story has been updated.