Apple teases secret Black Friday sale one year after dropping retail holiday
Shoppers looking for truly special, one-of-a-kind discounts on Apple goods may be in luck this year. While major retailers often slash prices on products and debut steep savings ahead of the shopping holiday Apple is one of the few stores that often opts out of direct sales altogether ... at least, that is, until now.
The tech giant recently teased its plans to offer a limited-time only Black Friday event this year, which comes one year after the company decided to forego the retail tradition altogether.
In a 2015 interview Apple retail chief Angela Ahrendts told Fast Company's Rick Tetzei the company dropped its holiday promotions in order to give its employees a break, saying "being good to your employees will always be good for business." This meant shoppers were forced to look at third-party retailers, like Best Buy, Walmart and Target, for product offers.
The company's dedicated web page offers few hints about promotions or savings so it's not known how deep these discounts will be, although the store does suggest shoppers download its official app online for the "fastest way to shop" and notes that it will offer two-day free shipping on orders placed by 5 p.m.
Mic Essentials brings you handpicked deals, reviews, recommendations and gift ideas. If you buy something through a link on this page, Mic may earn a small commission.