Fruit giant Del Monte is about to turn the pineapple industry upside down.
On Wednesday, the Food and Drug Administration ruled that Del Monte is authorized to sell genetically engineered pineapples which have pink flesh, NBC News reported. The modified fruits have a sweeter taste and a pinkish color thanks to lycopene, a colorful pigment naturally found in tomatoes and watermelon. They'll be grown in Costa Rica.
The name of this modified fruit? The Rosé, of course. Del Monte has a patent on the pink fruit. Since the fruit's scale-like exterior allegedly looks exactly like regular pineapple, the company will put a label that says "extra sweet pink flesh pineapple," the FDA noted.
It's a brave new world where food dyes might be meaningless. Purple tomatoes could also be in our near future, CBS News reported, explaining a British company intends to sell tomatoes with high levels of the blue compound found in blueberries.
The patent notes the pink color is on the inside and not on the outside, so the Rosé probably doesn't look like the photo below, which is most likely a mini pineapple known as Ananas ananassoides — a plant that's more decorative than edible.
In any case, foodies everywhere should get hyped for pink piña coladas, pink Hawaiian pizza and pink pineapple upside down cake.