NYC bars offer free drinks for ladies who use the code word “beautiful”
While some bars and restaurants across the country are hosting fundraisers or supporting protests for International Women's Day on Wednesday, March 8, a few bars in New York are seemingly twisting the day's mission of fighting for women's equality into oddly self-promotional and not necessarily empowering events.
Learning that martinis at SideBar and Village Pourhouse would be $2 off (the special has since been changed to 2-for-1 martinis) on Wednesday in honor of International Women's Day, I, who enjoyed many a college night at Village Pourhouse, was confused. Would the $2 not be donated to pro-women's organizations? And how is drinking more gin empowering women?
Erika London, president of FB Hospitality Group, which owns both bars, filled me in on the bar's discount via email.
"Although every day is International Women's Day around here, we wanted to acknowledge the official holiday with 2-for-1 martinis encouraging women to celebrate themselves and the other incredible women in their lives," London said. "We have a predominantly female corporate and in-venue staff consisting of bold, intelligent, creative and ambitious women and acknowledge their skill sets, individuality, personal and professional achievements daily."