NFL Playoffs Recap: Why Don't We See More Women's Sports on TV?
How about them Seahawks? Or those Clippers? Or, going back a few months, the Nationals? Every day we are hammered with scores, highlights, interviews, and speculation about teams, coaches and players. (And, sometimes, even replacement refs.) The constant feed of information about every game and practice is overwhelming. While there isn't an ESPN Ocho, there are six stations of the sports show that play 24/7. Then you have to consider all the major affiliate stations that play games and sports. In addition to all the TV media, there are also dozens upon dozens of satellite radio stations and local sport broadcasters who spend hours waxing sweet descriptions of current sport news. But if you are a fan of women's sports, you may find yourself with water, water everywhere but not a drop to drink.
Women are out there passing, shooting, dribbling, dunking and winning. According to a study by USC, 96.3% of ESPN (the world's leader in sports) coverage is devoted to male sports, 2% is given to other activities, such as dogs riding skate boards, and a measly 1.6% is given to those with two X chromosomes.
This is a step back! Actually, we are taking many steps back. In 2004, 6.3% of the shows' airtime was about women's sports. In 1999, it was 8.7%. That's not great, but it's better than 1.6%. In the lyrical words of David Guetta, "Where them girls at?"
Remember this summer? Remember this?
Or this dream team?
Just in case the winter cold has made you forget, America's women athletes dominate. America's women won more gold medals in the Olympics than some entire countries, and 12 more than the men. Thanks to Title IX and getting over that pesky misconception that running causes women to lose organs, girls are playing. And girls are winning.
I think that there is enough room for us to talk about women's sports, to show women's sports and air women's sports. I believe it is okay to cheer for women's teams more at every Olympic cycle. I know there are fans of the game out there who don't focus on gender, but marvel at pure talent and form.
As 2013 starts to pick up, let's start cheering for all those women out grinding for their sport. Let's go to games, cheer loudly and let the networks know what we want to witness.