Thorsten Heins: "RIM is Now Called 'BlackBerry'"


Thorsten Heins, CEO of RIM, continues to introduce BlackBerry 10: "RIM is now named 'BlackBerry."

"BlackBerry 10 will allow its user multitaks and be on the move from your home to your car to your health care." Today, a smartphone with a camera is already expected. That's why BlackBerry 10's focus will be on apps. To say that we reinvented this company is an uderstahtement. And we decided to build a whole platform from scratch as opposed to use someone else's."

Heins continues to thank RIM's developers for, "bringing the company to the future."