New BlackBerry Q 10: First Smartphone With a Physical Keyword

Culture

BlackBerry 10 has officially bee unveiled by RIM CEO Thorsten Heins, who highlighted the "real," physical keyword. Heins emphasized the fact that "this is the first smartphone with a real keyword" because "there are still a lot of real keyword lovers out there." Heins also introduced Vivek Bhardwaj, RIM's Head of Software Portfolio, who emphasized BB 10's absence of a "home" button, a seeming jab to iPhone, as Bhardwaj, claims BB10 offers more "flow" as well as "real-time" multitasking among different social networks such as Facebook, Twitter and LinkedIn.