Bar Refaeli Super Bowl Go Daddy Ad: Watch the 2013 Super Bowl Commercial

Culture

The Sports Illustrated and Maxim model Bar Refaeli was featured in the GoDaddy Super Bowl 2013 'Beauty and the Geek'-inspired ad, unleashing controversy as a female narrator explains, "there are two sides to GoDaddy; the 'sexy' side (represented by Refaeli) and the 'smart' side (represented by a 'nerd').

From PolicyMic's Sylvia Camaj:

[The GoDaddy ad] asserts that attractive women need "nerds" like Walter (smart guys that are socially incompetent, according to the stereotype) in order to be of any real value to society. Thank you GoDaddy for reminding the country's little princesses that being attractive means you are an idiot. Sorry girls, you will never be able to do anything without a man. 

Judge yourself: