Online Dating in the Age of Discovery

The Internet-at-large is in the midst of a sea change, from an era dominated by search to one that prizes discovery. In the decade past, it was enough to know everything. But omniscience turns out to be only half the battle; just as important are the people you know, the places they visit, and the things they recommend.

Rob Fishman is the co-founder of Kingfish Labs, Inc., a company that builds Facebook applications. Yoke, a social dating app, will launch in 2012. Previously, Rob was the social media editor of The Huffington Post.