The "Brosurance" ad campaign in Colorado may have been mocked on a national scale, but it got one thing right: it went viral. The biggest problem with the ACA is that it is perhaps the most convoluted and misunderstood piece of legislation of our time. Engaging the young demographic has been cited as a challenge for the minds in Washington, but perhaps they should be the ones challenging us.
Crowdsourcing has quickly become an extremely viable and cost-effective form of advertising. If the government along with insurers were to challenge millenials to create effective media about the ACA, similar to Super Bowl ad contests, they would be sure to find some brilliant material.