The Ice Bucket Challenge Is Now a Halloween Costume
The Ice Bucket Challenge craze has attained perhaps the most coveted prize of all: a Halloween costume.
The bizarre costume is the latest entry in the whirlwind history of the ice bucket challenge, which has swept through Facebook feeds with a fervor not seen since #KONY2012. TIME reports that Facebook users have posted more than 2.4 million unique videos related to the Ice Bucket Challenge so far.
But while the viral sensation is hot right now, will it last until the chilly days of October? That remains to be seen.