Apple established its iPhone as the gold standard for smartphones and its iPad the coveted name in tablets. With the Apple Watch, Apple is poised to steal the show from the Samsung Gear S, the Motorola 360, Pebble and Android Wear.
Why? For one, how many people have heard of the above products, save for the diehard tech fans among us? Second, Apple could be hitting the market at the exact right time. According to market researcher Forrester, 25% of American adults plan to buy a wearable device in the next year, and 42% are interested in making that a smartwatch.
And history tells us that when Americans want a cool new tech product, they go for Apple. "The market needs a magic product, and maybe Apple is it," Cathy Boyle, an analyst at eMarketer, told USA Today. Of all the Americans with smartphones, 40.6% have iPhones; when it comes to tablets, 78% of tablet activity in North America is happening on iPads.
So it's not unlikely the Apple Watch could become THE smartwatch that finally gets the public on board. After all, when Tim Cook presented the watch at Tuesday's big unveiling, there was a standing ovation. For a watch.
Yeah, things are about to change.