DoTERRA CEO Kirk Jowers: 10M Customers Around The World Choose doTERRA

TERRA has established itself as a global leader in essential oils, with more than 10 million customers globally. Its following includes celebrities, industry professionals, wellness influencers and casual consumers.

With Kirk Jowers as CEO, the company expands their mission of bringing essential oils into households worldwide, additionally guaranteeing quality and sustainability as top priorities.

"This isn't just a business, it's a movement," Jowers emphasized during the company's recent Jumpstart 2025 event. "One built on a foundation of wellness, service, and genuine care for others."

Achieving 10 million customers globally demonstrates doTERRA's remarkable growth since the company’s founding over 16 years ago. The company has reported more than $2 billion in annual sales, solidifying its position as a leading essential oil company.

Financial Strength Meets Global Impact

Addressing the company's strong market position, Jowers states that doTERRA is "net debt-free, financially secure, and growing steadily in markets around the globe." This financial stability has enabled the company to maintain its high standards in sourcing while expanding its positive impact worldwide.

While celebrating global growth, doTERRA is experiencing strong momentum in its founding markets. "Right now, we're seeing something truly exciting, a fresh wave of energy and momentum, particularly in our U.S. and Canadian markets," Jowers shared. "These markets where doTERRA first began remain foundational to our success, and yet there's so much more to do."

Innovation Meets Tradition

The company most recently introduced new offerings like its VMG+® and other foundational health supplements. However, Jower adds, doTERRA is maintaining its focus on what it’s all about: "Perhaps most exciting is the renewed focus on the heart of our mission, the power and purity of our essential oils."

The company has ambitious plans for continued expansion and impact. "I'm thrilled about the potential this year holds," Jowers stated.

Intrinsic to doTERRA's success is its network of direct sellers, or Wellness Advocates. Jowers also attributes the company's success to initiatives like Cō-Impact Sourcing and the doTERRA Healing Hands Foundation, which invests in communities and responsible sourcing practices worldwide.

Maintaining Quality Through Growth

Despite the company’s large size, doTERRA upholds rigorous quality standards. The company's dedication to sourcing high-quality essential oils remains the same, even as it grows to meet its customers’ needs.

doTERRA sources over 140 essential oils from 45 countries worldwide, with a particular focus on developing nations through its Co-Impact Sourcing initiative. This program works toward the ethical treatment of farmers, harvesters, and distillers while promoting environmental protections.

Through Co-Impact Sourcing, doTERRA establishes long-term partnerships with suppliers, encouraging the formation of cooperative groups to enhance collective bargaining power. The company extends its impact through the doTERRA Healing Hands Foundation, supporting community development projects in sourcing regions, including the construction of schools, health clinics, and clean water systems, demonstrating its commitment to improving infrastructure in these communities.

Looking ahead, Jowers expressed confidence in doTERRA's trajectory: "I am confident in doTERRA's future and proud to be a part of the next phase of doTERRA." This optimism stems from the company's strong foundation of financial stability, ethical practices, and loyal Wellness Advocates.

Reaching 10 million customers represents more than just a business milestone. "Now, the legacy of doTERRA rests in our hands,” Jowers said. “Together, we have the privilege and the responsibility to continue this amazing work of bringing essential oils to every home, sharing hope and love with those who need it most."

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

BDG Media newsroom and editorial staff were not involved in the creation of this content.