How to tell if a product is actually better for the planet

Don’t fall for greenwashing.

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Green labels aren’t always what they seem.

“Green.” “Natural.” “Organic.”

These words likely mean something to you. But do they actually mean anything when you see them on a product?

You might be surprised to learn that many of the supposedly eco-friendly labels that you see on cleaning supplies, home goods, and clothes don’t actually have a definition.

This makes it hard to know what exactly you’re getting.

So let’s talk about green labels and what they actually mean.

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What is greenwashing?

Greenwashing is the increasingly common practice of using green language without the actual commitment to sustainability.

There is a silver lining though. “If there is a good thing about greenwashing, it’s that sustainability-minded consumers are now in the foreground. They’re no longer considered fringy,” explains Ashlee Piper, author of Give a Sh*t: Do Good. Live Better. Save the Planet.

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