We need to end the TikTok “Keep or Return” trend

Please, for the love of the planet, just stop.

Alicia Silverstone
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140 million

The number of views on TikTok's #KeepOrReturn hashtag

Fashion United

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A trend on TikTok called “Keep or Return” is encouraging users to buy clothes en masse from fast fashion brands, try them on, and return any items their followers don’t like.

In the videos, TikTokers try on fits from fast fashion retailers like SHEIN, Zara, and Amazon, strike a pose, and walk to a “keep” or “return” side.