What is the Gradient app? What to know about the celebrity lookalike app
Step aside, FaceApp — there's a new trending app in town. A photo editing app called Gradient Photo Editor has been making waves on Instagram thanks to a new feature that is "powered by artificial intelligence," according to the developers. Among other editing features, it can take your selfie and compare it to an archive of celebrity photos, where it will scan features until it finds which celebrity looks closest to you. Then, it gives a gradient-like result in return as it transforms your face into the celebrity's face within four images. It's like an Animorphs book cover, but without the body horror of shape-shifting into a cool animal.
The app's visibility has been boosted by paid (and unpaid) posts by celebs like the Kardashians and Scott Disick, who ended up with with results like Cher (Kim), Anna Nicole Smith (Khloe), and... himself (Scott Disick). Other Instagram users have also dived in with some serious and humorous results.
It's all fun and games, but it's no surprise that the app is reminding some people of their FaceApp concerns. While everyone else was using FaceApp filters to see what they'd look like when they're old, others were pointing out that the app could be doing anything with the facial data you upload. With the growing concern over the use of images in deepfake videos, people are becoming more wary over what these apps do.
Thanks to the GDPR, European users have the right to request for the deletion of their information and restrict or stop what the company does with their data. You might not be able to use the app as well once your data is deleted, but with a pricey monthly subscription cost of $19.99 — after a short, but free, three-day trial — you might not want to use it anymore anyway.