With his partner Morley Winograd, Mike Hais is a consultant, author, speaker, and on-air pundit delivering candid, informed insights on engaging Millennials. Co-author of two highly acclaimed books, “Millennial Momentum” (2011) and “Millennial Makeover” (2008), Mike spent much of his career with Frank N. Magid Associates. As Vice President, Entertainment Research, he conducted audience research for hundreds of television stations, cable channels, and program producers in the U.S. and abroad. Based in Los Angeles, Mike is a regular contributor to publications as varied as The Christian Science Monitor, Huffington Post and Politico.