This Deep-Cleaning Detergent Is So Good, It’s Officially Entered Its Festival Era

When you think about it, musical festivals and laundry detergent seem like a natural pairing. At least, they are if you’ve ever come home from one and dumped your sweaty, dusty clothes from it on top of the washer, then, left it there to deal with in another calendar year. But at this year’s Stagecoach Music Festival, Arm & Hammer brought the deep-cleaning convenience of its buzzy detergent to the lineup with the help of Avery Anna, the genre-bending musician who’s been creating just as much of a buzz in the country music scene.

Together with Arm & Hammer, the rising star hosted an exclusive meet-and-greet at the festival’s kid-friendly event (appropriately named the Half-Pint Hootenanny”), where families had a chance to chat with the star, take a break from the heat with some interactive games, and snag samples of the brand’s hard-working liquid detergent (presumably to help return their clothes to their original, dust- and sweat-free state after the festival).

The detergent has won over a devoted following on Amazon, with reviewers gushing about its ability to handle the most set in, stubborn stains and odors (without any extra elbow grease on their part). One of its secrets is the “pH Power Technology” that works hard to get garments feeling and smelling fresh again (that, and the fresh “radiant” scent it leaves behind). Gym clothes, hiking gear, pet-hair-covered linens and yes, even festival attire, are no match for it.

The detergent comes in a classic liquid formula, with a jug that’ll have you covered for up to 50 loads of your most problematic laundry. Or, if you want to make life even easier for yourself, you can get it in pre-measured tabs that pack the same punch.

“Gets clothes super clean and completely removes odors,” wrote one Amazon shopper. “Fresh scent without being too strong. Definitely a staple now.”

You can check out both formulations now on Amazon.