55 new, genius things that make you look so much better
Hacks and tricks to level up your look — & they start at $4.

When one look into your closet or makeup bag leaves you feeling uninspired, it’s time to make a change. There are new launches dropping daily, from one-and-done outfits that will pull their weight in your wardrobe to skin care with the buzziest ingredients. Keep scrolling, I’ve done some digging and have gathered up these new, genius things that make you look so much better.
01The secret to super precise eyeliner
This eye makeup shield is next-level genius. Use it to create a hard bottom line for your cat-eye liner looks, and then wipe it clean or run it under water when you’re done. This is one hack that makes a complicated makeup task so much simpler to execute.
02Oversized satin scrunchies that are so soft on your hair
When it comes to hair accessories, satin is always a material to look out for. The soft fabric glides over your hair without contributing to breakage or leaving creases, and this satin scrunchie is proof of concept. This jumbo-sized one looks ethereal on, and is super gentle. This is a pack of two and comes in neutrals and pastels.
03An eyelash separator for clump-free eyelashes
The key to clump-free mascara is separating your lashes before you apply it. This eyelash tool separates your individual lashes so that they’re less likely to cluster when you apply your makeup. A bonus? You can use this tool to clean the bristles of your mascara brush.
04A retinol-rich overnight lotion that firms & tightens
Saltair’s newest nighttime lotion is packed with retinol, glycerin, algae oil, and kelp extract to hydrate and rejuvenate your skin while you sleep. The formula is fragrance free for sensitive skin types, and doesn’t feel greasy or sticky — making it perfect as a last step before you hit the sheets.
05Pumpkin & retinol under-eye patches
For a seasonal take on a popular skin-care product, these under-eye patches are formulated with pumpkin extract, collagen, and retinol to hydrate and energize your skin. Put one patch under each eye for 15 or 20 minutes and you’ll feel fresher and more awake when you take them off.
06A flat hair clip that is headrest- and pillow-friendly
Flat hair clips have revolutionized the hair accessories game, and this one is perfect for anyone who loves to sit back in bed or against a headrest in a car. Available in a pack of four in different neutral colors, this one clips over your hair and features nonslip teeth that grip to your hair without tugging or slipping out. They’re game-changing.
07This exfoliating scrub for seriously smooth lips
Any lip product you put on will look better after you’ve exfoliated, and this scrub is just the ticket. It’s designed in a tube similar to your favorite lip balm, and you can roll a bit of this sugar scrub on to buff away dry skin. It tastes amazing, too.
08A chic wrap that can be worn multiple ways
Wrap tops like this self-tie workout top are everywhere right now, and with good reason. They work as an easy layer to throw on after pilates class or when running errands, and fold down without wrinkling in your bag. And since you can adjust the fit via the tie, you have so much flexibility in how you style and wear it.
- Available sizes: X-Small — X-Large
- Available colors: 10+
09This tool to keep your necklaces from tangling
To master the necklace stack, you need to keep things from tangling and this invention is a really smart way to prevent tangled messes. Each necklace can clip to a different hook on this clasp separator and it will hold them apart from each other. This version can hold up to three necklaces, but there are options for two necklaces as well, and they come in all metal types to match your own jewelry.
10Pretty beaded bracelets with an elastic design
These beaded bracelets look so expensive on, but they feature an elastic design that’s easy to slip on in a hurry. The combination of gold, brown, and amber beads makes these a great neutral to wear with so many looks. And since this is a set of seven, you can mix and match different combinations.
11A blurring primer that’s rich in collagen
This primer is designed to blur your pores for a smoother, flawless makeup application. It also features a long list of hydrating ingredients that serves as skin care while they prime, ingredients like rosa damascena flower water. Put a little on before you apply foundation, concealer, or a tinted sunscreen. The results will look airbrushed.
12A new color launch from the nail polish GOAT
OPI has been at the top of the nail polish game for so long, and this new color launch is worth taking note of. This dark purple is perfect to transition seasons and features a subtle shimmer that will catch the light. The nail polish brush is wider to make for simpler strokes and, with their three-step system, OPI guarantees it lasts seven days.
13A gold-plated hand chain for a little sparkle
Hand chains are an unexpected yet pretty addition to your jewelry stack. This 14-karat gold-plated hand chain features three stunning clover-shaped CZ charms that will catch eyes whenever you move. Slip the chain ring over your middle finger and close the clasp of the bracelet. So pretty!
14Zigzag headbands for those bad hair days
Zigzag headbands are having a moment, and they’re as practical as they are trendy. These wide headbands have a nonslip design that’s flexible to bend to your head shape. If you’re having a bad hair day or running late, slip this headband on to feel more put-together instantly. It comes with two in black and tortoiseshell.
15This root concealer that touches up unwanted grays
For quick color touch-ups to the roots of your hair, this on-the-go concealer has you covered. Twist open the tube and press the sponge into the cap to transfer color. Then you can dab it to cover grays wherever you need. It’s water-resistant and sweatproof to stay in place and comes in a range of blonde, brown, and black hues to match your hair color.
16Clear patches that fix sagging earlobes
File these earlobe patches under “genius things you never knew you needed.” These clear adhesive patches stick to your earlobes invisibly and will hold your earrings in place so you never have to worry about lobes sagging or heavy jewelry weighing you down. It’s no wonder these are so popular!
17Glowy liquid highlighter drops
Pacifica is always dropping new and creative beauty launches, and these glowy highlighter drops are no exception. Squeeze a few drops of this shimmery liquid highlighter on before you do your makeup and your skin will look so glowy. Or put a little on when you apply your blush to your upper cheeks and nose.
18A chic, comfy jumpsuit that’s a one-&-done outfit
This one-and-done outfit is as easy to throw on as it is chic. With wide legs that give you full range of motion (and look really elegant), and a scoop neck and spaghetti strap top, this jumpsuit really sits on the border of athleisure and a going-out look. Did I mention it’s super comfortable?
- Available sizes: Small — XX-Large
- Available colors: 5+
19A collagen neck cream wtih a built-in gua sha
How genius is this medicube launch? This neck cream features a built-in gua sha tool so you can use it for lymphatic drainage while you apply the collagen- and PDRN-rich cream. The metal strip along the top stays cool to the touch, which makes this so soothing to apply.
20Everyday ballet flats that are sneaky comfortable
These ballet flats will take your standard jeans-and-a-tee look and make it look so much more intentional. The lace at the top makes it simple to take these on and off and looks so pretty when compared to your standard flats. This light tan hue is timeless, but there are a bunch of pastels, deep jewel tones, and even a denim blue color. Note: Reviewers and the brand say to size up since they run small.
- Available sizes: 5 — 12
- Available colors: 35+
21A dewy liquid blush serum with niacinamide
A little blush goes a long way, and this liquid blush serum is both makeup and skin care in one. The formula is packed with niacinamide to brighten and hydrate, and has a buildable pink hue that you can customize to your preference. This k-beauty launch is definitely one to add to your cart.
22A flyaway-taming wand for a sleek slickback
Flyaways can ruin a look, but they don’t have to. This flyaway stick has a lightweight formula that goes on without making your hair feel sticky or crunchy. In a wand-style tube that fits easily in your purse, this on-the-go beauty product will come in handy on windy days or during moments when your hair has a life of its own.
23A scalp-stimulating hairbrush for healthier hair
Pull out this hairbrush whenever your scalp needs a little TLC. The flexible bristles work to exfoliate the dry skin on your scalp, and also massage your head to stimulate hair growth, and distribute natural oils evenly on your head. The hairbrush even has a hole for a hook so you can hook it in your shower if you want.
24Clip-on earrings in so many styles
Whether you are piercing-less or simply want to try something new, these clip-on earrings are great. These come in a pack of 10 and are made in a 14-karat gold-plated metal featuring pretty cubic zirconia and pearl designs. There are so many styles to choose from, and they’re shockingly lightweight. Silicone backs make these way more comfortable to wear longterm.
25A side-smoothing bra that’s invisible under clothes
This seamless bra has so many smart design details that will make it the first one you grab after laundry day. This lightly-lined T-shirt bra features smoothing side panels that comfortably keeps you held in, and adjustable straps with a U-shaped back for peak comfort and minimal lines. You may just want this in a few colors.
- Available sizes: 34B — 42C
- Available colors: 10+
26Adhesive fashion tape dots for securing accessories
The secret to clothes that lay perfectly? A little bit of tape. These skin-safe tape dots are designed for accessories like scarves, cuffs, and collars to hold them in place. They also work great to hold your large pendants in place on your neck and can double as fashion tape in a pinch. The tiny jars each hold 25 adhesive patches, so they’re perfect for on-the-go events or weddings where you have to travel.
27A pill-removing sweater brick that’s easy to use
You’ll never have to deal with pilling on your fabrics thanks to this sweater brick. Gently rub this over areas of your fabrics with lots of pilling and it will lift them away without damaging the fabric underneath. And since this brick doesn’t require batteries or an outlet, this will last forever.
28This tan-boosting body oil spray with SPF 20
Spritz a little of this body oil on whenever you want to feel glowy. Not only does it have SPF 20 in the formula for sun protection, but it also moisturizes and accelerates your tanning session. The UVA and UVB protection also makes this great for preventing sun damage that speeds up the visible signs of aging.
29Press-on nails in so many chic designs
If you haven’t jumped on the press-on nails train, you really ought to give it a try. These pretty press-ons from Chillhouse come with everything you need to achieve a stunning manicure that can last up to two weeks. They’re even reusable, so you get so much wear out of every pair.
30A curvy headband that’s eyewear-friendly
Not only is this curvy headband designed not to give you a headache, but it also is particularly eyewear-friendly thanks to its curved design. The tortoiseshell finish is chic and timeless, and the material is super flexible so it doesn’t hurt even when you wear it all day long. Slip it on to feel a little more put-together in a pinch.
31This claw clip that goes over your baseball cap
I love when inventions finally catch up to consumer needs. This claw clip has a hollowed center to leave space for the back of your baseball cap, so it easily clips your hair up without you needing to take your hat off. This comes in four neutral colors and features a strong grip that can hold up to workouts or other activities.
32 A peel-off lip stain that’ll dethrone your lip liner
As the proud owner of this lip stain, let me sing its praises for a second. This lip stain looks like a standard matte lipstick, but after you apply it to the outer edges of your lip and wait five to 10 minutes, you peel it off. What’s left behind is a darker edge to your lip that simulates lip liner without you ever having to reapply. It really is genius.
33A travel-friendly setting spray that’s lightweight & hydrating
This tiny setting spray will fit in any pocket or purse so you can bring it with you when it go. The light peach scent is fun but not overwhelming and the fine mist hydrates while locking in your makeup for 24 hours. This is one new beauty launch you should add to your radar.
34A wide nonslip headband that’s really comfy
Say goodbye to headbands that slip off your head easily — these wide fabric headbands are comfortable and don’t budge. The knot-style top looks great positioned at the top of your head, and the width and absorbent fabric of these make them great for workouts when you need your hair out of your face. This is a two-pack in different colors.
35A contoured brush for lymphatic drainage
A dry brush like this one may not be in your beauty arsenal already, but it should be. This brush features a unique design with nodes that stimulate blood flow in your face and work great for lymphatic drainage. This even comes with a case that lets you hold the brush securely while in use. It’s also small enough to travel with.
36A hair clip that’s actually a bow
For the look of a bow without ever having to tie a knot, this hair clip is so gorgeous and features a small gemstone at the center of the bow. The duckbill-style clip is simple to secure to your hair and will stay in place even on thin or slippery hair. It’s an easy level-up to any hairstyle.
37A beginner-friendly retinol
If you’re new to retinol, this gel is a great place to start. It features a mild 0.1% retinol that can be applied after cleansing your face but before moisturizing or putting on any serums. It’s designed to accelerate skin turnover for fresher, dewier, and brighter looking skin.
38A dewy primer with hydrating hyaluronic acid
When Estée Lauder launches something new, it’s worth taking note. This glowy primer features hydrating hyaluronic acid and glycerin to moisturize while prepping it for a full face of makeup. According to one reviewer, this “stuff is amazing makes my skin feel so soft and helps my makeup stay in place!”
39Scrubbing brushes for lip exfoliation
The key to luscious lips is exfoliation. And this scrubbing brush is actually kind of fun to use. Put on a sugar scrub and rub it in with this textured brush. It’ll lift and remove dry skin from your lips so they’re ready for whatever lipstick or gloss you have in mind.
40Self-tanning drops for a sun-kissed glow
Add a few drops of this liquid tan to your moisturizer and it’ll give you a total body glow. The formula is buildable and easy to scale up or down depending on your skin tone and desired look. It’s also infused with raspberry oil and vitamin E for a little hydration boost.
41Tiny hair clips in pretty neutrals
Small clips are super versatile, especially when they come in neutrals like these brown and beige hues. Use them to pull your hair back when doing your makeup, or wear them out and about. This is a pack of eight, so you can throw a few in each of your most-worn purses and have them whenever you need.
42Hair ties with tortoiseshell cuffs
These hair ties feature chic tortoiseshell cuffs that double as jewelry in your hair. The cuff is surprisingly easy to use, just tie your hair the way you’d do with a normal hair tie. The result is a slightly more polished look that took very little effort to achieve. This is a set of two.
43An eyebrow pencil for feathered brows
This brow pencil creates feathered and full eyebrows thanks to its unique pen tip which features three prongs to simulate brush strokes. The spoolie on the reverse side spreads a tinted brow gel that secures your brows for a long-lasting look. It comes in few brown and blonde hues to match your hair color.
44A travel steamer that heats up in 8 seconds
When you’re traveling wrinkles are bound to happen, which is why a steam iron like this tiny handheld one is so useful. This one heats up fast and can iron up to seven items on a single tank of water. The handle can extend out when you need to use it, and fold back for a more compact shape in your suitcase.
45A smooth bra for zero lines under clothing
This smooth bra from Warner’s is as comfortable as it looks, and will ensure you have zero lines under your clothing. The stretchy and seamless fabric meets in a hook-and-eye closure in the back for plenty of security. Plus the wide straps are super supportive, despite the wireless design.
- Available sizes: Small — 3X
- Available colors: 15+
46Chic rectangular sunglasses that block UV rays
A pair of sunglasses can pull an entire look together, and these rectangular sunglasses add a polish to any outfit. With gold accents and an entire black or tortoiseshell frame (this is a set of two), these go with basically any outfit in your closet. And with two pairs for under $10, these are ones you don’t have to worry about misplacing.
47Statement bangles in an organic shape
Slip these 14-karat gold-plated bangles on your wrist and you’ll look like you hired a stylist. Their organic shape looks really expensive, but they aren’t so heavy that they’ll weigh you down. Not into the gold? These come in silver, too, and a range of shapes and clasp designs.
48A padded tank top for more coverage
The trouble with racerback tank tops like this one is finding the right bra, which is exactly why the padded cups of this are so great. The sewn-in padding won’t lose shape or move around, and will give you a bit more coverage where you need it. This is made with a good amount of spandex for plenty of stretch.
- Available sizes: X-Small — X-Large
- Available colors: 10+
49A dermaplaner with a built-in aloe strip
Dermplaners are great, but they can sometimes irritate your skin. This new tool is designed with an aloe vera strip along the edge to soothe your skin while the blade lifts peach fuzz and hair from the surface. This is a pack of three, so you can always have one on hand.
50A heated gua sha that’s super luxe
Innovation at its finest, this heated gua sha is so relaxing to use. It works with red light technology to wake up your skin and has adjustable heat so you can pick for yourself what feels most comfortable. The contoured design is comfortable navigating around your cheekbones, chin, and jawline while you massage in serums or do lymphatic drainage.
51A tiny eyelash curler for travel
This small eyelash curler is the perfect device to throw in your travel makeup bag. Though it is tiny, it works just as well as larger eyelash curlers and even comes with a replacement pad for when yours needs to be swapped out. With a little extra lift to your lashes, you’ll feel that much more confident.
52Comfy knit ballet flats that go with everything
These black ballet flats are the perfect everyday essential and are made in a knit material that looks like pricier brands. With a pointed toe and a very low heel, these are nice enough to wear to the office or dress up for a night out. The styling possibilities are endless.
- Available sizes: 6 — 11 (wide sizes available)
- Available colors: 5+
53Seamless thongs that are comfy & don’t show VPL
These seamless thongs will prevent any VPL (visible panty lines) under your clothing and feel really comfortable on. The smooth design has a slightly V-shaped waist with higher sides that sit on top of your hips. They won’t ride up either. This comes in a pack of nine for every day of the week and then some.
- Available sizes: X-Small — 3X-Large
- Available colors: 5+
54On-the-go wipes for teeth stains
When you’re on the go and have a cup of coffee or a glass of red wine, you’ll be glad you have these finger wipes in your pocket or purse. Slip one over your finger and brush it across your teeth. It’ll pick up stains, leaving your teeth looking cleaner and whiter after just a few swipes. This is a 50-pack, each one individually wrapped.
55A foldable hairbrush that can go with you anywhere
How smart is this travel hair brush? With a compact shape that folds down into itself, this easily fits in a carry-on, a purse, or your pocket if you need. When you need to brush your hair, pull it out and open it up. The durable boar and nylon bristles work as well as your full-sized hairbrush at home.