Viral Makeup Tutorial Shows Expensive and Affordable Cosmetics Look the Same

Raye Boyce, a popular vlogger who goes by ItsMyRayeRaye on YouTube, said she wants to help viewers save a good chunk of change on beauty products.

In a video that has since been viewed over 215,000 times, Boyce made up the left side of her face with expensive products, and the right side with their cheaper, drugstore alternatives.

"I'm basically going to show you how you can get the exact same look without having to splurge," she said. 

And that she did. 

Step 1: Foundation

L'Oréal Infallible Pro-matte Foundation vs. Lancôme Teint Idole Ultra 24-Hour Foundation 


Step 2: Concealer

LA Girl HD Pro Conceal vs. NARS Radiant Creamy Concealer

LA GirlItsMyRayeRaye/YouTube

Step 3: Setting powder

Black Radiance Pressed Power vs. Cover FX Pressed Mineral Foundation

Black RadianceItsMyRayeRaye/YouTube
Cover FXItsMyRayeRaye/YouTUbe

Step 4: Brows

NYX Sculpt & Highlight Brow Contour vs. Anastasia Beverly Hills Brow Definer 

Anastasia Beverly HillsItsMyRayeRaye/YouTube

Step 5: Contouring 

LA Colors I Heart Makeup Contour Palette vs. It Cosmetics You Sculpted! palette

LA ColorsItsMyRayeRaye/YouTube
It CosmeticsItsMyRayeRaye/YouTube

Step 6: Highlighter

Makeup Revolution Highlighter vs. Pat McGrath Skin Fetish gold

Makeup RevolutionItsMyRayeRaye/YouTube
Pat McGrathItsMyRayeRaye/YouTube

Step 7: Eyeliner

Wet 'n' Wild ProLine Graphic Marker Eyeliner vs. Bare Minerals Lash Domination Ink Liner

Wet 'n' WildItsMyRayeRaye/YouTube
Bare MineralsItsMyRayeRaye/YouTube

Step 8: Mascara

Wet 'n' Wild Max Fanatic Mascara vs. NARS Audacious Mascara 

Wet 'n' WildItsMyRayeRaye/YouTube

Step 9: Lip liner and gloss

ColourPop Brink Pencil and gloss vs. MAC Pro Longwear Lip Pencil and Anastasia Beverly Hills Lip Gloss 

Anastasia Beverly Hills and MACItsMyRayeRaye/YouTube

Step 10: Setting spray

ELF Illuminating Mist & Set vs. Jane Iredale Hydration Spray

Jane IredaleItsMyRayeRaye/YouTube

And this is the result. Can you tell the difference?


As Boyce explains, there are many affordable brands that have identical dupes, or at least something similar, to the expensive version on the market. 

So, no, maybe you don't need to go spend over $1,000 at Sephora. (We're looking at you, Kylie Jenner.)

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