7 simple strategies for making your video hit, according to an expert.
But TikTok can also be overwhelming if you don’t understand its particular language. As users know, the fun of the app often comes from videos that play with the inside joke or format of a trend — often, specifically, a TikTok trending “sound.” If you’re a creator looking to capitalize on a trending sound, how do you do it? And how do you make it gain traction or, just maybe, even go viral? I spoke with TikTok coach Jonathan Betournay to get the lowdown.